Valentine's Day

I love Valentine's Day. I love all the pink, and the red, and the HEARTS! Let's put hearts on everything, shall we? This Valentine's Day, however, I learned a very valuable lesson due to a very rookie mistake...

Valentines Day flowers. Red roses, seeded eucalyptus, dusty miller, wax flower, rose petals. By Gold Leaf Floral // @goldleaffloral. Photo by Brittny Rene Photo // @brittnyrenephoto.

I knew I wanted to make and sell flower arrangements, but I wanted to do them for a really good price. I came up with a perfectly romantic arrangement: a dozen red roses with dusty miller and eucalyptus in a gold container. What's more Valentine's than that? I put a $10-15 mark up on top of my cost and began taking pre-orders. 

Valentines Day flower arrangement. Red roses, seeded eucalyptus, dusty miller, wax flower, gold vase. By Gold Leaf Floral // @goldleaffloral. Photo by Brittny Rene Photo // @brittnyrenephoto. 

When I went to pickup my flower order, I learned The Big Valentine's Day Lesson: growers and wholesalers mark up their flowers for Valentine's Day... a lot. In fact, they DOUBLE their prices. Have you ever wondered why florists charge so much for Valentine's day flowers? Have you ever felt like you were being over charged? This is why. We literally can not get the product for the normal price. I was bummed out to hear this too. As I stood abashed, trying to determine if I would be making money or LOSING money on my orders, a wholesaler lovingly (coldly) told me "It's the principle of supply and demand". Didn't my dad teach me that principle twenty years ago? I should have known it would come around. 

Valentines Day flower arrangement. Red roses, seeded eucalyptus, dusty miller, bells of Ireland, gold contaner. By Gold Leaf Floral // @goldleaffloral. Photo by Brittny Rene Photo // @brittnyrenephoto. 

The good news is, not all was lost! Through the grapevine, I was able to find another source for my lovely red roses for a fairly good price. And even though I didn't end up making my $10-15 markup, I at least didn't lose any money. And by that time, I considered that a win! The arrangements turned out really well and all of the recipients were very happy with them, so I was happy too.

Valentines Day flowers arrangement. Red roses, seeded eucalyptus, dusty miller, gold vase. By Gold Leaf Floral // @goldleaffloral. Photo by Brittny Rene Photo // @brittnyrenephoto

More good news: Valentine's Day was the launch a collaborative series with Ginger Lindsey of Swan Lindsey Lettering and Brittny Miracle of Brittny Rene Photo. We join the forces of flowers, calligraphy, and photography and make beautiful things from them! 

Valentines Day flowers and card. Red roses, seeded eucalyptus, dusty miller, bells of Ireland, wax flower, hand lettering, calligraphy, gold glitter. By Gold Leaf Floral // @goldleaffloral. Lettering by Swan Lindsey Lettering // @swanlindseylettering. Photo by Brittny Rene Photo // @brittnyrenephoto.

All photography by Brittny Rene.
Hand Lettering / Calligraphy by Swan Lindsey Lettering.